Welcome to the strange, sometimes scary, always intriguing world of Patrick Regan. Rumors whisper that this marketer and storyteller crawled out of the swamps of New Orleans in a vest and patterned tie, ready to share secrets with the world. Some are too much for the minds of ordinary folk, but most are about CPG and SaaS content marketing plans

Raised in a storytelling tradition by two scientists who taught him the value of metrics, A/B testing, and data, he's at your service for ghostly tales and marketing management.

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I'm a copywriter, screenwriter, and teller of spooky tales. This is where I collect my thoughts on those topics and any other topics I think might be of use, from the importance of attention to the rise of AI.

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I got the gift of gab from my Irish filli ancestors, a love of storytelling from my hometown of New Orleans, and my marketing skills from years of hard study and practical experience.